Identity platform · UK small companies

What is the identity-platform mix (Microsoft Entra / Google Workspace / neither) of UK small companies?

45%

44.98% of UK small companies are other or none, measured across 747 companies on 2026-08-15. This is a composition measure, not a failure rate.

Microsoft 365: 42.57%Google Workspace: 12.45%other / none: 44.98%
Microsoft 365 · 42.57%Google Workspace · 12.45%other / none · 44.98%
Trend

Measured every Saturday since 2026-08-01 — 6 observations to date. Last measured 2026-08-15.

How this is measured

Tier 3a. Unauthenticated getuserrealm.srf at login.microsoftonline.com (the same endpoint every Office sign-in page calls) for an Entra tenant, plus MX for Google Workspace. No credential is ever submitted. Denominator: any.

Passive measurement: a single DNS lookup, TLS handshake, or homepage GET per domain. Aggregate-only; no individual company is named. 95% Wilson confidence intervals. Population: national company registries (Companies House, Brreg, SIRENE), sampled by size band and resolved to email-active domains. Parked domains excluded. Snapshot: uk-companies-house-per600-seed20260728.

Licensed CC BY 4.0 — reuse with attribution to Quiet Failures. Download: JSON · CSV.

Why it matters

An uncontested segmented statistic: M365 adoption runs ~57% in Norway, ~47% UK, ~39% France against ~21% of global domains. It is the denominator context every other identity finding needs, and nobody publishes it by company size and country.

Limits of this measurement

Precedence is stated — an Entra tenant wins over Google MX, because a domain can hold both (identity on Microsoft, mail on Google).

The same check, other segments

Show the remaining 8 segments

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