{
 "metric": "identity-platform",
 "segment": "gb-micro",
 "anchor": "company",
 "label": "UK micro companies",
 "population": "UK micro companies",
 "states": [
  "m365",
  "google",
  "other_or_none"
 ],
 "quiet_failure_states": [],
 "measurement": "Tier 3a. Unauthenticated `getuserrealm.srf` at `login.microsoftonline.com` (the same endpoint every Office sign-in page calls) for an Entra tenant, plus MX for Google Workspace. No credential is ever submitted. Denominator: `any`.",
 "why_it_matters": "An uncontested segmented statistic: M365 adoption runs ~57% in Norway, ~47% UK, ~39% France against ~21% of global domains. It is the denominator context every other identity finding needs, and nobody publishes it by company size and country.",
 "limits": "Precedence is stated — an Entra tenant wins over Google MX, because a domain can hold both (identity on Microsoft, mail on Google).",
 "data_tier": "identity",
 "population_predicate": "any",
 "entity_type": "domain",
 "kind": "context",
 "latest": {
  "day": "2026-08-15",
  "n": 174,
  "qf_pct": 0,
  "ci": [
   0,
   2.16
  ],
  "dist": {
   "other_or_none": 52.3,
   "google": 15.52,
   "m365": 32.18
  },
  "snapshot": "uk-companies-house-per600-seed20260728"
 },
 "series": [
  {
   "day": "2026-08-01",
   "n": 102,
   "qf_pct": 0,
   "ci": [
    0,
    3.63
   ],
   "dist": {
    "m365": 28.43,
    "google": 18.63,
    "other_or_none": 52.94
   },
   "snapshot": "uk-companies-house-per300-seed20260728"
  },
  {
   "day": "2026-08-02",
   "n": 102,
   "qf_pct": 0,
   "ci": [
    0,
    3.63
   ],
   "dist": {
    "other_or_none": 52.94,
    "google": 18.63,
    "m365": 28.43
   },
   "snapshot": "uk-companies-house-per300-seed20260728"
  },
  {
   "day": "2026-08-04",
   "n": 174,
   "qf_pct": 0,
   "ci": [
    0,
    2.16
   ],
   "dist": {
    "m365": 32.18,
    "google": 15.52,
    "other_or_none": 52.3
   },
   "snapshot": "uk-companies-house-per600-seed20260728"
  },
  {
   "day": "2026-08-05",
   "n": 174,
   "qf_pct": 0,
   "ci": [
    0,
    2.16
   ],
   "dist": {
    "other_or_none": 52.3,
    "google": 15.52,
    "m365": 32.18
   },
   "snapshot": "uk-companies-house-per600-seed20260728"
  },
  {
   "day": "2026-08-08",
   "n": 174,
   "qf_pct": 0,
   "ci": [
    0,
    2.16
   ],
   "dist": {
    "other_or_none": 52.3,
    "google": 15.52,
    "m365": 32.18
   },
   "snapshot": "uk-companies-house-per600-seed20260728"
  },
  {
   "day": "2026-08-15",
   "n": 174,
   "qf_pct": 0,
   "ci": [
    0,
    2.16
   ],
   "dist": {
    "other_or_none": 52.3,
    "google": 15.52,
    "m365": 32.18
   },
   "snapshot": "uk-companies-house-per600-seed20260728"
  }
 ],
 "license": "CC BY 4.0",
 "source": "https://quietfailures.com/datasets/identity-platform/gb-micro"
}